Even with a predominantly vegetarian population, the sheer number of poultry meat lovers in India is staggering. With a population of 1310 million, and a per capita annual broiler consumption of 4.3 kilograms, weekly slaughter exceeds 50 million numbers. Of this, only 9% of the carcasses emerge from a processing plant of any description – whether modern automatic slaughterhouses or primitive table-top slaughter performed without the aid of any machinery. The remaining ninety-one percent of India’s broilers are slaughtered on the streets.
The good news is that the modern automated poultry slaughter sector exhibited 25% growth in capacity during 2015-2016. For the following year, some adjustment will inevitably take place, but one can fairly expect a robust growth of 18-20%. The present installed base, being just around 80,000 birds per hour, is spread over 36 establishments. Since the Country is large, with a poor transport and cold chain infrastructure, we expect the average size of plants to remain around 3000 BPH for several years yet.
Realizing the local belief in starting small, we developed the Budget Plant Concept which starts at 1300 or 2600 BPH, correspondingly small process buildings and low investment. At the same time, it allows seamless growth possibilities without any downtime. This design has had some success in India and Bangladesh. Ask Meyn for detailed plans of the Budget Plant Concept.
Over the years our office in India has maintained a close watch on processing capacity. With the data we collected, we were able to draw the following graph and make a projection for the next two years. These projections are made on market intelligence. You can see, that with a market share of over 45%, Meyn has good reason to look forward to the future.
|Y-axis shows processing capacity in thousand birds per hour operational in the organized and small sectors.
X-axis shows years, the first year being 2001.
Public policy towards promotion of meat in general and poultry meat in particular is yet to be clearly enunciated. So also are policies towards use of GM crops such as soybean and maize and conscious phasing out of the wet market. Should these policies acquire a strong sense of direction, growth of the poultry processing industry would hit the treetops.
Watch a video about poultry processing in India: