The elephant and the panther
Have you ever watched a sprinting panther on TV? Try to focus on its paws next time you do. You will fail to keep track – the paws contact the ground so briefly, your eyes cannot follow the action. You almost feel that the panther has no connection with the ground!
Now cut to the movement of an elephant. What a contrast! Slow, suspicious and deliberate. Testing the ground before it sets its foot down and transfers its substantial weight on unknown terrain.
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In my story, the elephant is India. It is not just a symbol, it is the very soul of this subcontinent. And in this way elephantine behavior is deeply embedded in its culture. Day to day activities, relationships, – virtually everything! Even the style of doing business in India follows the lead of the elephant god - Ganesha. Should it surprise you then, if I claimed (without naming anyone) that success in India cannot be achieved by those who scoot-in-sell-and-scoot-out? Success comes to those who imitate the local favorite animal. It comes to those sellers of poultry processing machinery who are always close at hand, patient and reliable, who believe in giving free and total assistance to their customers while the industry undergoes a long drawn out structural transformation. |
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Having established a decisive leadership in the poultry processing machinery industry in India, we are now gearing up for the coming rapid expansion phase. To this end we have recently acquired spacious office premises next to the iconic Formula 1 Race Tracks in Greater Noida. In times to come we can field as many as a dozen persons from this office. |
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Meet team India:
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| Alok Raj APTEC |
Intekhab Alam |
Mukanjay Singh Sales Manager |
Karel de Waal Area Sales Manager |
by Alok Raj.
